Short term rentals allow you to test the waters and be flexible about your approach. It’s very similar to an e-commerce in a way that it allows you to keep tweaking till you hit it right. Be it location or the decor or the target audience…these could be adjusted with short term rentals or popups and at very reasonable prices. That’s part of the reason so many small businesses are turning to other options like food trucks and temporary pop-up shops. Short Term Rentals have grown in popularity in the last several years, and they’re particularly popular with e-commerce brands looking to dip their toes into physical retail.