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Posts archive for 2020

10 Reasons Why Your Brand Should Get Physical

October 9, 2020 Brands, PopUps No comments yet
Get Physical

Countries have open up after pandemic enforced lockdown and are trying to get life back to ‘normal’ but none of us know what is this new normal be like. We are scared, anxious and confused. Amid all this, we have to still be careful while talking to a strager or hugging a friend, check twice for masks and sanitizer and keep our distance away.

While we need to maintain social distancing, we believe it’s time for brands to Get Physical. Yes, this is the time to go out and be there for your customers. This is the time to be present in stores and be a part of their everyday life.

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Mi India launches moving shops – MI STORE ON WHEELS

September 27, 2020 Brands, Popup Retail, PopUps No comments yet
MI SOW Popup

Mi India announced the launch of ‘Mi Store on Wheels’ (MSoW), an innovative concept that brings exclusive retail experience to the heart of Bharat, closer to the remotest parts of the country. These travelling popups will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. The initiative will be the first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.

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Why run a Short Term Retail or Popup shop?

August 24, 2020 General, PopUps No comments yet

Short term rentals allow you to test the waters and be flexible about your approach. It’s very similar to an e-commerce in a way that it allows you to keep tweaking till you hit it right. Be it location or the decor or the target audience…these could be adjusted with short term rentals or popups and at very reasonable prices. That’s part of the reason so many small businesses are turning to other options like food trucks and temporary pop-up shops. Short Term Rentals have grown in popularity in the last several years, and they’re particularly popular with e-commerce brands looking to dip their toes into physical retail.

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What are Pop Up Shops?

August 21, 2020 PopUps No comments yet
Popup Shop

PopUp Shops by definition refer to temporary, short-term retail shops that come up in structure or non-structured area and are generally built to take advantage of a viral trend or a seasonal demand. They historically have been operational from 3 days to 3 months and were established in vacant lots or abandoned retail spaces.

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