How to pick the perfect pop-up shop location

Location. Location. Location.

The old saying for your retail shop still holds true in the times of Popups and for them and it’s crucial to find the right spot for your pop-up. There are a number of factors to consider, and one of the most important is determining what type of space makes the most sense for your business/event. But first thing first, let’s have a look at the types of spaces commonly used by businesses for their for Popup shops:

1. Vacant storefront. An empty storefront is a retail space just waiting to be used. So, all you have to do is customize it to match your brand’s look and feel.
2. Shopping centre or mall. Many shopping malls have kiosks, booth space, or vacant in-line stores available to rent. These may be costly than other venues but they tend to attract the right kind of consumers.
3. Pop-ins. Pop-ins are stores within a store and a great way to piggyback off an existing brick-and-mortar brand’s success.  Hotels are also a great location for pop-ins.
4. Gallery/event space. These are a blank canvas for translating your brand into the physical space with eye-catching displays. These venues are also primed and ready for events, unlike some typical brick-and-mortar retail spaces.
5. Mobile.  Rent up a bus or fire up the food truck to push restraints of one location. These allow you to host your own travelling popup shop.

Factors to Consider while choosing location for PopUp

There are a few factors that act as a guide for you to choose the perfect location. Knowing what your shop’s goals are is one important factor to consider. If you’re looking to launch a new swimwear collection, somewhere tropical or near a beach might be best.

One of the major factors to take care is foot traffic. Is the neighbourhood or street you’re considering a high-traffic area? And are the people visiting the right audience for you?

Setting up your popup near to some existing retailers (like in a mall) or about an event occurring in the city are other important considerations. These can make or break your popup. If the surrounding retail stores are complimentary, you can collaborate with them or know a few tricks of trades. But, if those are competitive to what you’re offering, you may want to steer clear of them as you lose out on making a potential ally and the shops might sway their regulars away from you.

Some other factors that you must look out for:

1. Signage. Check to see if the location you’re looking at comes with signage and, if so, whether you’re allowed to customize it.
2. Aesthetics. Landlords typically ensure the interior of space looks good, but the exterior can be susceptible to the elements.
3. Parking and access to public transportation. Rule of the game is – The easier it is to visit your store, the more customers you’ll have. Period.
4. Lighting. Proper lighting sets the mood and makes your merchandise stand out. The right lighting for your store ultimately depends on the mood you want to create. If your brand is more modern, brighter lighting may work. Soft lighting pairs well with brands that feature a classic aesthetic.
5. Display space. Every space is different, so make sure the spot you’re considering is equipped with whatever you need to display your products or materials.

InstaSpace is an upcoming platform that allows you to choose the right popup shop for you while lookign at the factors in play. Choose among hundreds of options and start pushing your business.