Mi India launches moving shops – MI STORE ON WHEELS
Mi India announced the launch of ‘Mi Store on Wheels’ (MSoW), an innovative concept that brings exclusive retail experience to the heart of Bharat, closer to the remotest parts of the country. These travelling popups will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. The initiative will be the first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.
‘Mi Store on Wheels’ popups designed like a food van. Not only the smartphone selling through the mobile store, but also it offers various other products such as Mi Smart TVs, Mi Box 4K, Mi CCTV Camera, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Power bank, and the charger are also selling.
These Popups / short term retail spaces will ensure higher footfalls of customers from different clusters of markets. The brand has always been known for its innovative initiative and MSoW is another step in that direction by the company. Mi India currently has 75+ Mi Homes, 45+ Mi Studios, 8,000+ Mi Preferred Partners and 4,000+ Large format Retail partners along with 3,000 Mi Stores.
