All posts tagged: Brands using popups in India

Mi India announced the launch of ‘Mi Store on Wheels’ (MSoW), an innovative concept that brings exclusive retail experience to the heart of Bharat, closer to the remotest parts of the country. These travelling popups will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. The initiative will be the first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.